Sportscape Group, Europe’s leading e-commerce platform for sports and outdoor enthusiasts, today announced the appointment of Andy Anson as Group CEO.
Andy brings extensive leadership experience across sport, media, and global commerce. For the past six years, he has served as CEO of the British Olympic Association, or TeamGB as it has become known by many. Prior to that, Andy’s experience included leading Kitbag Ltd as CEO, where he oversaw its sale to Fanatics and subsequently became President of Fanatics International. He also held the role of Commercial Director at Manchester United, responsible for global sponsorships and partnerships, and currently serves on the boards of football clubs Red Star FC (Paris), Hertha Berlin and the premium sports nutrition business Science in Sport.
Andy joins Sportscape at an exciting stage in its evolution, following the merger and successful integration of PrivateSportShop and SportPursuit. The business now has a member community of over 25 million sports and outdoor enthusiasts and strong relationships with leading brands across Europe. With strong momentum, the Group is focused on accelerating growth across its core markets: the UK, France, Germany, Italy, and Spain.
Andy Anson commented: “I am thrilled to be joining Sportscape Group at such an exciting time in its journey. Sportscape has already established itself as a key player in the European sports e-commerce landscape, and I look forward to working with the team to unlock its next phase of growth.”
Andy Dawson, Managing Partner and Co-Founder of bd-capital, added: “We are delighted to welcome Andy to Sportscape Group. His deep experience in global sports commerce, coupled with a strong record of leading high-performing teams, makes him the ideal leader to take the business into its next chapter. Sportscape has strong momentum, and we are confident that under Andy’s leadership the Group will scale and strengthen its position as the go-to partner for sports and outdoor brands in Europe.”
Jean-Baptiste Salvin, Partner at Bridgepoint, said: “We are delighted to welcome Andy to Sportscape Group. His proven leadership in global sports and e-commerce makes him exceptionally well placed to guide the business through its next phase of growth. Sportscape has already established a strong position in a fast-growing market, and with Andy’s experience we are confident the Group will accelerate its development and strengthen its role as a leading partner for sports and outdoor brands across Europe. We look forward to working alongside Andy and our partners at bd-capital to support this exciting journey.”