Too Lost’s founders and management team will continue to lead the company and remain the company’s largest shareholders.
Founded in 2020, Too Lost provides independent artists and labels with the infrastructure to distribute, manage, and monetize their music globally, while preserving ownership and control of their work. The company delivers a unified platform spanning music distribution, publishing administration, white label distribution software, marketing support, flexible capital support, and advanced analytics. The investment brings together Too Lost’s technology-driven platform with two experienced institutional partners in music, technology, and services. Today, Too Lost serves more than 450,000 musicians, record labels, studios, investors, and platforms worldwide and enables global distribution across more than 480 music stores and services.
The investment brings together Too Lost with two experienced institutional partners in music, technology, and services. GoldState Music – who recently announced a strategic partnership with Bridgepoint targeting growth investments – brings deep expertise in music investing and intends to work closely with Too Lost as a commercial partner, while TA contributes a long track record of partnering with growth companies across technology and services. The credit facility from Pinnacle Financial Partners provides dedicated debt capital to support artist advances, catalogue acquisitions, and broader strategic initiatives.
“We built Too Lost to give independent artists and labels the technology, services and support they need to grow on their own terms,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “GoldState and TA share our respect for artist independence and our long-term vision for modernising the music industry. Their deep experience and resources will allow us to invest further in our platform, expand globally, and put more capital and opportunity directly into artists’ hands.”
“The independent music sector continues to grow faster than the broader industry, and creators are increasingly looking for sophisticated support and services without sacrificing ownership,” said Michael Berk, Managing Director and Co-Head of TA’s North America Services Group. “Too Lost has built a differentiated platform that combines industry-leading technology with high-touch services, positioning the company well to meet artists’ evolving needs and benefit from the industry’s long-term growth.”
“Too Lost has rapidly emerged as a trusted distribution and publishing partner, with a scalable platform that supports the creative music community, from emerging artists releasing their first works to the institutional investor actively managing a complex portfolio of music rights” said Charles Goldstuck, Founder and Managing Partner of GoldState Music. “We are excited to partner with Too Lost to help drive innovation, create greater value for artists, and deploy capital in support of their growth.”
JEGI LEONIS served as financial advisor to Too Lost, and Paul Hastings LLP provided legal counsel. Ropes & Gray LLP served as legal counsel to TA Associates. Audit, tax and additional advisory services were provided by Deloitte LLP, EisnerAmper LLP, and Grant Thornton LLP.